JOEY CREEL

I’m Joey Creel, a documentary filmmaker, internationally published photographer, and cannabis consultant. With a passion for visual storytelling and a pioneering spirit in the cannabis industry, my journey has been a tapestry of creativity, ambition, and dedication. From directing music videos and documentaries to consulting for top cannabis brands, I bring a unique blend of expertise and creativity to every project. Explore my work, discover my story, and see how we can create something extraordinary together.

MY WORK

My Weekly strain review for Haven cannabis dispensary

Creating weekly “Strain of the Week” videos for Haven is an exciting and creative process. Each week, I dive deep into researching the selected strain, ensuring I capture its unique attributes and benefits. I carefully script the content to be both informative and engaging, aiming to connect with our audience on a personal level. Filming these videos involves setting up a visually appealing backdrop, ensuring good lighting, and sometimes incorporating fun, themed props to make the content more dynamic. After shooting, I edit the footage to highlight key information and add a touch of creativity, like music or graphics, to keep viewers entertained. This consistent effort not only educates our customers but also helps build a loyal community around Haven’s diverse offerings.
Noochie’s Live From The Front Porch Presents
Being part of the crew for “Noochie’s Live From The Front Porch” with Noochie and friends is an incredible experience. This show is all about capturing the laid-back, genuine conversations and performances that happen right on Noochie’s front porch. Working closely with Noochie and the rest of the team, I help capture the performance an inviting “at home” atmosphere that makes guests feel comfortable and viewers feel like they’re part of the scene. ensures that each episode is a true reflection of the relaxed and authentic vibe we aim to share with our audience.We have worked with award winning artist Chance The Rapper, Craig David, Marsha Ambrosius, Smokie Norful, MC Eiht, Ruben Studdard, Syleena Johnson, Goldlink, Tweet, Benny The Butcher and many more.
1 the documentary (Jason Richardson Story)
Directed, edited, and produced by Joey Creel, this documentary follows renowned guitarist Jason Richardson on his journey into the solo music space. Capturing the raw energy of his performances and the behind-the-scenes process, the film provides a rare and intimate look at Jason’s evolution as an artist. With millions of views online, this project showcases the powerful connection between music, creativity, and personal growth.
Jason Richardson – Titan official play through

A LOOK INTO MY LIFE

MY STORY

Welcome to my world, where visual storytelling, music, and innovation in the cannabis industry intersect. My journey is a blend of passion, creativity, ambition, and a little bit of luck.

Early Beginnings: Education and Discovery Channel

My creative journey began at Full Sail University, where I earned an Associate of Science in Film. Before I even completed my degree, the Discovery Channel took notice of my work and brought me on board. For five years, I dove deep into post-production, sharpening my skills in visual storytelling and developing an eye for detail.

Pursuing the Dream: Music and Documentary Filmmaking

While I thrived at Discovery, my heart was set on music and filmmaking. I used every vacation to tour with bands, capturing their live performances on film before returning to my work at Discovery. In 2011, I took the leap and left to pursue my dream of documentary filmmaking. Joining the Vans Warped Tour was the start of a new chapter.

I spent three years working as the content creator for Attack Attack!, where I captured the band’s energy and developed a deep connection to the music scene. One of my proudest moments was organizing a guest performance by Dee Snider of Twisted Sister at the Bamboozle Music Festival, in front of a crowd of 20,000 fans. When Attack Attack! eventually broke up, I transitioned to working with other artists like Texas in July, Veil of Maya, Attila, Darkest Hour, and more.

I also had the privilege of collaborating with international artists like Paris Hilton, Raekwon, Ice T, Body Count, Korn, and others.

In 2015, Jason Richardson and I filmed a documentary about his journey into the solo music space. Our collaborations have since garnered millions of views online.

A New Frontier: Cannabis Industry and ismokeit.net

In 2014, I saw a growing shift in the cannabis industry and founded ismokeit.net. My vision was to create a platform for cannabis enthusiasts that could make a cultural impact, much like WorldStar HipHop did in its niche. The site quickly became a hub for the cannabis community, hosting landmark events in the Nation’s capital and evolving into an automated platform for seamless experiences.

The Haven: A Marketing Odyssey

In 2017, my path took a new direction when I was offered the role of Marketing Director for the Haven dispensary in Brandywine, Maryland. Drawing from my experiences in film, music, and the cannabis world, I developed innovative marketing strategies that helped grow the brand and strengthen its connection with the community.

The Front Porch Series: A New Chapter in Live Performances

From the post-production suites at Discovery to the stages of music festivals and now at the forefront of the cannabis industry, my journey has been anything but typical. It’s a story of pursuing dreams, embracing change, and continually pushing boundaries.


In recent years, I became part of the team that founded Noochie’s Live from The Front Porch concert series. This live series has grown into a cultural sensation, drawing in artists and audiences alike. We’ve been honored to be featured in The Washington Post, and even seen our work spotlighted in Jordan commercials. With our content reaching millions of views online, The Front Porch continues to be a platform for artistic expression and community engagement

Welcome to my journey. Let’s see where it takes us next.